If you aren't approved for Adsense or choose not to use them, there are other alternatives to Adsense. The amount you make depends on your niche and your traffic but there are alot of sites that make well over 6 figures.
Here are a few Adsense alternatives that you can look into.
Yahoo Publisher Network
Azoogle Ads
Adbrite
Bidvertiser
Chitika
If you know of any more please leave a comment.
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