When choosing to invest in a business, what were your most important things to consider? For me, I always need to get feedback from forums first to hear both pros and cons of the company. The first thing I always consider is the product. It is also important to realize the product will not sell itself. Even if you have a product that is in demand, no one will know about it if you don't tell anyone. The next thing I do is research the company. When you do this, you will also get some bad reputations on good companies. You can't satisfy everyone. You need to sort through the responses to make sure it isn't just a former rep complaining that they didn't make any money but also didn't put up any effort either. People will call anything a scam if they didn't make money from it. I have sold Avon in the past and didn't make a penny but I know it is a real company. It just wasn't for me.
If you want to succeed in a business, you have to work. Your business will only be as good as you make it.